What are they?

“Cookies” are small text files with information considered relevant that the devices used for access (computers, mobile phones or portable mobile devices) load, through the internet browser (browser), when an online site is visited by the Customer or User.

The use of “cookies” helps online sites to recognize the devices of Users and Customers the next time they visit them, and is also, in some cases, essential for their functioning.

How do we use them?

The website uses “cookies” in order to improve the performance and browsing experience of its users, increasing, on the one hand, the speed and efficiency of response and, on the other hand, eliminating the need to repeatedly enter the same information.

The “cookies” used on the site only retain information related to the preferences of users and do not record personal identifiers, storing only generic information, namely the form or geographic location of access and the way in which they use the site’s features.

What kind of “cookies” do we use?

In relation to the type of intended purposes, the website may, whenever justified, use different types of “cookies”, according to the following specifications:

(i) essential “cookies” – some “cookies” are essential to access specific areas of the website, allowing navigation and use of its features, such as accessing secure areas, through user registration – without these “cookies” », services that require it cannot be provided;

zp>(ii) functionality “cookies” – functionality “cookies” allow you to remember the user’s preferences regarding navigation on online sites, thus not needing to reconfigure and personalize it each time you visit it;

(iii) analytical «cookies» – these «cookies» are used to analyze how users use the online sites, allowing to highlight articles or services that may be of interest to users, monitoring the performance of the sites, as well as knowing which the most popular pages, which method of linking between pages is most effective or to determine why some pages are receiving error messages – these “cookies” are used only for the purposes of statistical creation and analysis, without ever collecting information of a personal nature.

(iv) marketing «cookies» – these «cookies», used to create user profiles or to trace the user’s navigation on this or other websites to display advertisements that are relevant and engaging for the user. For these purposes, APM can provide a high quality experience to its users, personalizing information and offers and identifying or correcting any possible problems that may arise in the context of their use. Regarding the type of validity, there are two types of “cookies”:

(i) persistent «cookies» – are «cookies» that are stored on the devices used to access the site (computers, mobile phones, etc.), at the level of the computer application used to browse the internet (“browser”), and are always used that users re-visit any channel – in general, they are used to direct navigation according to the user’s interests, allowing APM to provide a more personalized service;

(ii) session «cookies» – these are temporary «cookies», which are generated and are only available until the end of the session, since the next time the user accesses their internet browser (“browser”) the “cookies” » will no longer be stored – the information obtained allows you to manage sessions, identify problems and provide a better browsing experience.

  Functionality Cookies




Type and duration of the cookie


User session management on the site

Saves the user’s preferred language on the site

Expires after 1 day


User session management on the website

Checks if cookies are active in the browser

Expires per session







Stores items chosen by the user in the cart

Expires per session


Electronic Commerce

Ensures the correct functioning of the Cart functionality

Expires per session


Video Viewing

Ensure video playback from YouTube


        Analytical Cookies






Institutional web analysis service

Collection of the ID that is used to generate statistical data on how the user uses the Site

Expires after 2 years


Collection of Institutional Site navigation statistics

Used by Google Analytics to collect data on the number of times the user visits the site, as well as the dates of the first and most recent visit.

Expires after 2 years


Collection of Institutional Site navigation statistics

Site performance analysis

Expires after 1 day


Collection of Institutional Site navigation statistics

Site performance analysis

Expires after 1 year


Collection of institutional website navigation statistics

Used for internal analysis and website optimization

Expires per Session


Collection of Institutional Site browsing statistics

Used when viewing videos

Source session cookie

   Marketing Cookies




Type and duration of the cookie


Marketing and Advertising

User activity log following ads

Expires after 1 year


User session management on the website

Checks if cookies are active in the browser

Expires after 1 day

Third-party cookies

Some services provided by our pages are the responsibility of external service providers, so you should consult the terms made available:



Services provided by third parties are beyond the control of APM. Providers may, at any time, change the conditions of service, the use and purpose of cookies, etc.

How to manage “cookies”?

Users can deactivate part or all of the “cookies” at any time – they must, for this purpose, follow the instructions available in each of the computer applications used to browse the internet (“browser”), however, with the deactivation, users can lose access to some features of the site.

You can accept the use of cookies, through the button Accept cookies present in the informative sentence that appears on our websites, or make your choices and manage them through the browsers and tools available.

Note, however, that by disabling cookies, you may prevent some web services from working properly, affecting, in part or in full, website navigation.


Any questions about our Cookies Policy can be sent to:

Associação de Promoção da Madeira

Rua dos Aranhas, 24-26 . 9000-044 Funchal – Portugal



Phone number: 351 291 203 420

Change of Cookie Policy

APM reserves the right to change this Cookies Policy at any time to reflect current privacy practices, while maintaining compliance with current legislation. When we make changes to the Cookie Policy, we review the “updated date” at the bottom of the document. We advise you to periodically read this Cookies Policy so that you are aware of how APM protects your information.

This site is registered on as a development site.